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Front Site Detection

Detect merchant misrepresentation before transactions begin

Identify deceptive front sites that can pass standard onboarding checks and focus review on the merchants that need attention.

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Websites are audited at onboarding

Front Site Detection analyzes a merchant’s declared website during onboarding to validate whether the business activity aligns with what the merchant claims.

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Misrepresentation signals are extracted

Site content is analyzed alongside domain intelligence (such as URL structure and digital footprint) to flag anomalies indicative of deceptive front sites.

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Risk is assessed using expert-designed frameworks

Expert-designed frameworks using AI/ML and human intelligence detect subtle patterns at scale, surfacing hidden risks with high confidence.

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You get a focused call to action

Front Site Detection surfaces the most suspicious merchants for review or escalation, supporting early action without slowing onboarding.

Common Questions

How Front Site Detection works and how you act on risk

What Front Site Detection does

Let’s talk

Does it run before transactions begin?

Yes. It analyzes the declared website at onboarding so teams can act before transactions begin.

Does it detect front sites and business misrepresentation?

Yes. It identifies deceptive front sites, seemingly benign websites used to mask illicit or misaligned business activity.

Does it evaluate all merchants or only a subset?

It evaluates merchant websites broadly to isolate and surface only the specific sites that show signs of misrepresentation.

Does it replace KYB or ongoing monitoring?

No. Front Site Detection complements onboarding controls by surfacing early misrepresentation risk.

What Front Site Detection does

Let’s talk

Does it run before transactions begin?

Yes. It analyzes the declared website at onboarding so teams can act before transactions begin.

Does it detect front sites and business misrepresentation?

Yes. It identifies deceptive front sites, seemingly benign websites used to mask illicit or misaligned business activity.

Does it evaluate all merchants or only a subset?

It evaluates merchant websites broadly to isolate and surface only the specific sites that show signs of misrepresentation.

Does it replace KYB or ongoing monitoring?

No. Front Site Detection complements onboarding controls by surfacing early misrepresentation risk.

Merchant Risk Solutions

Onboarding

Monitoring

Risk Intelligence