G2 Health Insurance Providers Certification

The first step in verifying eligibility to advertise health insurance online.

To advertise with Google, health insurance providers must – as a first step – demonstrate that they are licensed/registered to provide health insurance and Affordable Care Act plans in all jurisdictions where they do business. G2’s certification and ongoing monitoring program is required to meet this prerequisite. We confirm that potential advertisers hold all necessary licensure/registration and that those credentials remain active. Health insurance providers that obtain G2 certification are then eligible to apply for Google certification and advertising. Continue reading below to start the process.

Verify Health Insurance Licensure or Registration

G2 certifies that your company is authorized to provide health insurance in all U.S. jurisdictions where you do business. You will be required to upload official licensure or equivalent documentation for G2 verification and ongoing monitoring of active status.

Validate Affordable Care Act (ACA) Registration (When Applicable)

G2 certifies that your company is registered with the U.S. government to promote or sell Affordable Care Act (ACA) qualified health plans. If you wish to advertise ACA-related information, this secondary certification is required.

Eligible Entities

G2 certifies companies that are fully licensed or registered to sell or promote health insurance coverage, including:

Providers
Managed Care Organizations
Producers (Individual Agents/Brokers, Agencies)
Third Party Administrators

Certification Process

To become certified with G2, you will need to complete the following process:

Submit your one-time application fee.
Receive and submit secured application to G2 for processing.
Await determination of your approval. Processing of applications can take up to 14 days.
If approved, submit your first annual certification/monitoring fee (required).
Receive your unique G2 certification.
Submit your G2 certification to Google’s healthcare-related advertiser application. Please note: After you are G2-certified, you must still obtain Google certification to apply for advertising.

For additional information, please refer to our FAQs below or contact

healthinsurancecertification@g2llc.com.

Get certified

FAQ

Who can apply for G2 certification?

To be eligible to advertise with Google, entities who are fully licensed/registered to sell or promote health insurance must, as a first step, apply for G2 certification. See “Eligible Entities” (above) for examples. Government advertisers are exempt from the G2 certification requirement. If you qualify as a government advertiser, please refer to Google’s healthcare-related ad policies for information on how to apply for advertising.

Is the verification process different per entity type?

While we may require different documentation based on your entity type, the process to submit and verify an application is otherwise the same. See question #5 for examples of required documentation.

I sell Medicare. Is there anything additional I must provide to apply?

No, we do not require Medicare-specific documentation (such as training certificates). However, we still require copies of your licensure to sell or promote health insurance within each state/locale where you do business.

How much does certification cost?

There is a one-time application fee which is priced based on the number of U.S. jurisdictions you would like certified. Once your application has been approved, you will need to pay an annual subscription fee to finalize the process and become fully certified. The annual subscription fee covers G2’s ongoing monitoring, where we ensure that your licensure/registration remains valid and active throughout the year. The annual subscription fee follows the same pricing model as the one-time application fee. Click “Get Certified” (above) to review pricing information.

What information and documentation will I need to apply?

You will need the following:
– Business information (e.g., Licensed Name, Domains, Contact Info, NAIC/NPN Codes)
– Insurance license/registration information for each state/locale where you do business (e.g., Official License Copy, License Type, License #, Expiration)
– Proof of ACA qualification, if applicable (e.g., QHP Agreement, Registration Completion Certificate, SERFF Tracking Number)
Click here for a preview of the application. (Please note that the link redirects to a preview. The actual application form will be sent securely after you pay the one-time application fee.)

Can I add a domain to my existing certification?

No, G2 does not certify domains. Our certification is issued based on the single licensed/registered entity name submitted. You are responsible for ensuring that the accounts and domains you wish to advertise clearly state your legal business name as it is listed on your health insurance licensure/registration. We recommend adding this language to all advertisement landing pages.

Can I add a DBA to my existing certification?

No, G2 no longer certifies DBAs. Our certification is issued based on the single licensed/registered entity name submitted. You are responsible for ensuring that the accounts and domains you wish to advertise clearly state your legal business name as it is listed on your health insurance licensure/registration. We recommend adding this language to all advertisement landing pages.

What is the expected G2 approval turnaround time, from application submission to green-light?

If the application submission is complete (i.e., all information and documents are submitted properly) the turnaround time is typically 14 calendar days or fewer.

Is it possible to expedite my request for certification?

No, it is not possible to expedite requests for certification.

My application was not approved. Is there a way for me to escalate this issue?

If your application was not approved, G2 will provide an explanation and (if applicable) suggested remediation steps. You can also contact healthinsurancecertification@g2llc.com for additional support.

Do I need to submit separate applications for both parent/child companies?

Yes, each child company will need to submit individual applications for certification, as certification is only issued based on a single licensed entity and name.

Can I submit partial documents in the application while I finish gathering the required material, so that the process is kickstarted?

No, all information and documents must be included within the application form at the time of submission. Your application will be denied if incomplete. We recommend only applying for the states/locales for which all material is readily available. Additional states/locales may be added later by reapplying and selecting “Requesting Additional States/Locales for Existing Certification” as the Application Type.

Is there a separate application for the ACA certification?

No, the secondary ACA certification is included in our single application form.

What do I do if my advertisements are disapproved by Google even though I am G2 certified?

G2 certification verifies your licensure/registration but does not guarantee your ability to advertise with Google. Please contact Google regarding all advertising inquiries.

How do I renew my G2 certification each year?

At the end of your annual billing cycle for the ongoing certification/monitoring subscription, you will be prompted via email to submit payment for the next year of monitoring. If any additional information or documentation is needed from you at the time of renewal, G2 will reach out to you prior to the start of your next billing cycle. If you do not wish to remain certified for the following year, please reach out to healthinsurancecertification@g2llc.com to cancel your subscription and certification.

Health Insurance Providers Certification | Terms and Conditions
Updated April 2022

G2 will provide its G2 certification to describe conformance with criteria mutually agreed upon by the advertising platform and G2, at a point in time during an initial G2 analyst review. G2 certification is not, nor may be described by either party as a guarantee of full and continuous compliance with laws and regulations, or any certification or accreditation standards, including the G2 certification standards. G2 is not a regulatory authority or government agency. Eligibility for G2 certification will be determined at G2’s sole discretion and may be revised or revoked at any time to reflect updates to G2’s compliance and certification standards. You acknowledge and agree that G2 certification does not confer any right or obligation to advertise with a particular advertising platform.

IN NO EVENT WILL G2 HAVE ANY LIABILITY TO YOU FOR ANY CONSEQUENTIAL OR INCIDENTAL LOSSES, INCLUDING BUT NOT LIMITED TO LOST PROFITS, LOSS OF BUSINESS, LOSS OF USE OR OF DATA, ANY UNAUTHORIZED ACCESS TO, ALTERATION, THEFT OR DESTRUCTION OF YOUR COMPUTERS, COMPUTER SYSTEMS, DATA FILES, PROGRAMS OR INFORMATION, OR COSTS OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, OR FOR ANY INDIRECT, SPECIAL OR CONSEQUENTIAL DAMAGES HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY AND WHETHER OR NOT G2 HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. THE PARTIES AGREE THAT THE TERMS IN THIS LIMITATION OF LIABILITY SECTION REPRESENT A REASONABLE ALLOCATION OF RISK.

You agree to indemnify G2 from and against any loss, damage, liability or expense (including, but not limited to reasonable attorney’s fees) arising from or relating to: (a) a third-party claim that G2 breached its obligations, warranties, or representations with respect to G2 certification; or (b) a claim of negligence, omission, or misconduct of G2, its personnel, its agents, its subcontractors, or the personnel of its agents or subcontractors, with respect to G2 certification.

You represent and warrant that the information provided in your G2 Health Insurance Providers Certification Application (“Application”) is true, accurate, and complete. You also agree to immediately advise G2 of any changes to the information you provided. G2 does not guarantee the accuracy or sufficiency of G2 certifications based on false, inaccurate, outdated, or incomplete Application information. G2 reserves the right to update these Terms and Conditions at any time.